{"id":91,"date":"2026-02-25T16:43:44","date_gmt":"2026-02-25T16:43:44","guid":{"rendered":"https:\/\/mktparamaiores.com.br\/blog\/?p=91"},"modified":"2026-03-05T20:09:52","modified_gmt":"2026-03-05T20:09:52","slug":"seu-negocio-e-funcional-ou-estrategico-a-diferenca-que-pode-mudar-tudo","status":"publish","type":"post","link":"https:\/\/mktparamaiores.com.br\/blog\/seu-negocio-e-funcional-ou-estrategico-a-diferenca-que-pode-mudar-tudo\/","title":{"rendered":"Seu neg\u00f3cio \u00e9 funcional ou estrat\u00e9gico? A diferen\u00e7a que pode mudar tudo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91\" class=\"elementor elementor-91\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14e0b93e elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14e0b93e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78d62653\" data-id=\"78d62653\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b99bc79 elementor-widget elementor-widget-image\" data-id=\"2b99bc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mktparamaiores.com.br\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1353\" height=\"788\" src=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2.png\" class=\"attachment-full size-full wp-image-18\" alt=\"\" srcset=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2.png 1353w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2-300x175.png 300w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2-1024x596.png 1024w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2-768x447.png 768w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5bc90853\" data-id=\"5bc90853\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f9f6590 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget__width-auto elementor-hidden-mobile elementor-widget-tablet__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-list\" data-id=\"5f9f6590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mktparamaiores.com.br\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mktparamaiores.com.br\/blog\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48200a58 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"48200a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/form.respondi.app\/sUNdiyWP\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">APLICAR<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63efa5d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63efa5d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-458ce2b9\" data-id=\"458ce2b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad19633 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2ad19633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Seu neg\u00f3cio \u00e9 funcional ou estrat\u00e9gico? A diferen\u00e7a que pode mudar tudo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312cc53 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"312cc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7367af6 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/mktparamaiores.com.br\/blog\/author\/mktparamaiores\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tmktparamaiores\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1473d32 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/mktparamaiores.com.br\/blog\/2026\/02\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>fevereiro 25, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ebf21e8 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>16:43<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3faff5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"e3faff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA maioria dos empreendedores brasileiros tem um neg\u00f3cio que funciona, mas poucos t\u00eam um neg\u00f3cio que cresce.\nParece que estou falando a mesma coisa, mas n\u00e3o estou.\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d202fc5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1d202fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-1024x576.jpeg\" class=\"attachment-large size-large wp-image-92\" alt=\"\" srcset=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-1024x576.jpeg 1024w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-300x169.jpeg 300w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-768x432.jpeg 768w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-1536x864.jpeg 1536w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a44a02e elementor-widget elementor-widget-text-editor\" data-id=\"2a44a02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Por que a falta de diferencia\u00e7\u00e3o est\u00e1 corroendo a sua margem<\/strong><\/h2><p>Um dos maiores erros de empres\u00e1rios e profissionais hoje \u00e9 acreditar que o problema das vendas est\u00e1 no pre\u00e7o.<br \/>Quando, na verdade, ele quase sempre est\u00e1 na falta de diferencia\u00e7\u00e3o.<\/p><p>Se o cliente diz que est\u00e1 caro, isso n\u00e3o significa que ele n\u00e3o tem dinheiro.<br \/>Significa que ele n\u00e3o entendeu por que deveria pagar mais por voc\u00ea.<\/p><p>E isso \u00e9 um problema de posicionamento, n\u00e3o de economia.<\/p><h2 style=\"text-align: left;\"><strong>Pre\u00e7o n\u00e3o fideliza. Valor, sim.<\/strong><\/h2><p style=\"text-align: left;\">Existe uma percep\u00e7\u00e3o equivocada no mercado de que clientes s\u00e3o naturalmente fi\u00e9is.<br \/>A realidade \u00e9 dura: a maioria \u00e9 fiel apenas enquanto enxerga valor.<\/p><p style=\"text-align: left;\">Quando a \u00fanica promessa \u00e9 \u201cmais barato\u201d, o cliente vai embora por R$1 a menos.<\/p><p style=\"text-align: left;\">Valor \u00e9 constru\u00eddo por:<\/p><ul style=\"text-align: left;\"><li><p>experi\u00eancia<\/p><\/li><li><p>atendimento<\/p><\/li><li><p>relacionamento<\/p><\/li><li><p>clareza de prop\u00f3sito<\/p><\/li><li><p>coer\u00eancia entre discurso e entrega<\/p><\/li><\/ul><p style=\"text-align: left;\">Sem isso, sobra apenas o pre\u00e7o.<\/p><h2 style=\"text-align: left;\"><strong>O mito do \u201cse eles conseguem, eu tamb\u00e9m consigo\u201d<\/strong><\/h2><p style=\"text-align: left;\">Grandes marketplaces operam com modelos baseados em:<\/p><ul style=\"text-align: left;\"><li><p>escala massiva<\/p><\/li><li><p>automa\u00e7\u00e3o<\/p><\/li><li><p>margens m\u00ednimas<\/p><\/li><li><p>alto investimento tecnol\u00f3gico<\/p><\/li><\/ul><p style=\"text-align: left;\">Esse jogo n\u00e3o \u00e9 replic\u00e1vel para pequenos e m\u00e9dios neg\u00f3cios.<\/p><p style=\"text-align: left;\">Copiar o pre\u00e7o sem copiar o modelo \u00e9 um erro estrat\u00e9gico grave.<\/p><p style=\"text-align: left;\">Se voc\u00ea n\u00e3o vende milh\u00f5es por dia, precisa vender significado.<\/p><h2 style=\"text-align: left;\"><strong>Prop\u00f3sito como base de diferencia\u00e7\u00e3o<\/strong><\/h2><p style=\"text-align: left;\">Diferencia\u00e7\u00e3o come\u00e7a antes da venda.<br \/>Come\u00e7a no entendimento profundo do prop\u00f3sito.<\/p><p style=\"text-align: left;\">N\u00e3o importa se voc\u00ea \u00e9 CLT, empreendedor, consultor ou comerciante:<br \/>carreira e neg\u00f3cio precisam ser gerenciados como empresa.<\/p><p style=\"text-align: left;\">Entender o \u201cporqu\u00ea\u201d do que voc\u00ea faz muda a forma como o mercado percebe voc\u00ea.<br \/>E percep\u00e7\u00e3o define valor.<\/p><h2 style=\"text-align: left;\"><strong>Relacionamento \u00e9 ativo, n\u00e3o custo<\/strong><\/h2><p style=\"text-align: left;\">Empresas que investem em relacionamento:<\/p><ul style=\"text-align: left;\"><li><p>vendem mais<\/p><\/li><li><p>gastam menos com aquisi\u00e7\u00e3o<\/p><\/li><li><p>constroem recorr\u00eancia<\/p><\/li><li><p>sobrevivem melhor \u00e0s crises<\/p><\/li><\/ul><p style=\"text-align: left;\">CRM n\u00e3o \u00e9 planilha.<br \/>\u00c9 estrat\u00e9gia de crescimento.<\/p><p style=\"text-align: left;\">O cliente quer ser visto, lembrado e respeitado \u2014 n\u00e3o empurrado para uma compra com um \u201ccupomzinho\u201d disfar\u00e7ado de presente.<\/p><h2 style=\"text-align: left;\"><strong>Planejamento vence a crise<\/strong><\/h2><p style=\"text-align: left;\">Quem reclama de crise reage.<br \/>Quem planeja, antecipa.<\/p><p style=\"text-align: left;\">Calend\u00e1rio anual, a\u00e7\u00f5es pensadas com anteced\u00eancia, entendimento de sazonalidade e cuidado com margem s\u00e3o o que separam neg\u00f3cios fr\u00e1geis de neg\u00f3cios sustent\u00e1veis.<\/p><p style=\"text-align: left;\">Desconto sem estrat\u00e9gia mata empresa.<br \/>Diferencia\u00e7\u00e3o bem constru\u00edda cria patrim\u00f4nio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b179e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b179e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31feaf23\" data-id=\"31feaf23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59bdd740 elementor-widget elementor-widget-heading\" data-id=\"59bdd740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outras publica\u00e7\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8182a5 elementor-grid-tablet-3 elementor-posts--align-left elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"7d8182a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-91 post type-post status-publish format-standard has-post-thumbnail hentry category-negocio\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mktparamaiores.com.br\/blog\/seu-negocio-e-funcional-ou-estrategico-a-diferenca-que-pode-mudar-tudo\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio.jpeg\" class=\"attachment-full size-full wp-image-92\" alt=\"\" srcset=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio.jpeg 1600w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-300x169.jpeg 300w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-1024x576.jpeg 1024w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-768x432.jpeg 768w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/voce-tem-um-negocio-1536x864.jpeg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mktparamaiores.com.br\/blog\/seu-negocio-e-funcional-ou-estrategico-a-diferenca-que-pode-mudar-tudo\/\" target=&quot;_blank&quot;>\n\t\t\t\tSeu neg\u00f3cio \u00e9 funcional ou estrat\u00e9gico? A diferen\u00e7a que pode mudar tudo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tfevereiro 25, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A maioria dos empreendedores brasileiros tem um neg\u00f3cio que funciona, mas poucos t\u00eam um neg\u00f3cio que cresce.<br \/>\nParece que estou falando a mesma coisa, mas n\u00e3o estou.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mktparamaiores.com.br\/blog\/seu-negocio-e-funcional-ou-estrategico-a-diferenca-que-pode-mudar-tudo\/\" aria-label=\"Read more about Seu neg\u00f3cio \u00e9 funcional ou estrat\u00e9gico? A diferen\u00e7a que pode mudar tudo\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeia mais\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mktparamaiores.com.br\/blog\/voce-tem-preco-ou-tem-valor\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/Copia-de-0901-1.png\" class=\"attachment-full size-full wp-image-81\" alt=\"\" srcset=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/Copia-de-0901-1.png 1280w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/Copia-de-0901-1-300x169.png 300w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/Copia-de-0901-1-1024x576.png 1024w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/Copia-de-0901-1-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mktparamaiores.com.br\/blog\/voce-tem-preco-ou-tem-valor\/\" target=&quot;_blank&quot;>\n\t\t\t\tVoc\u00ea tem pre\u00e7o ou tem valor?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tfevereiro 24, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Quando falta diferencia\u00e7\u00e3o, sua margem desaparece e o cliente vai embora por R$1 a menos.<br \/>\nValor n\u00e3o nasce do desconto, mas de posicionamento, prop\u00f3sito e relacionamento.<br \/>\nSe voc\u00ea quer sair da guerra de pre\u00e7os, precisa mudar a estrat\u00e9gia.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mktparamaiores.com.br\/blog\/voce-tem-preco-ou-tem-valor\/\" aria-label=\"Read more about Voc\u00ea tem pre\u00e7o ou tem valor?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeia mais\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28a68379 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28a68379\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c36b258\" data-id=\"4c36b258\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-693d662d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"693d662d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4dfc1cfb elementor-hidden-mobile\" data-id=\"4dfc1cfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-449fc2c6\" data-id=\"449fc2c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-738714fc elementor-widget elementor-widget-image\" data-id=\"738714fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1353\" height=\"788\" src=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2.png\" class=\"attachment-full size-full wp-image-18\" alt=\"\" srcset=\"https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2.png 1353w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2-300x175.png 300w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2-1024x596.png 1024w, https:\/\/mktparamaiores.com.br\/blog\/wp-content\/uploads\/2026\/02\/logo-nova-branca2-768x447.png 768w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38f8f4d0 elementor-hidden-mobile\" data-id=\"38f8f4d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d16d539 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d16d539\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15d382ed\" data-id=\"15d382ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34c8ee04 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"34c8ee04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/mktparamaiores\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/mktparamaiores\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-square\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@mktparamaiores\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/andressa-ferreira-torres\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35b4207a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b4207a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-40406a6b\" data-id=\"40406a6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64524f43 elementor-widget elementor-widget-text-editor\" data-id=\"64524f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>MKT PARA MAIORES \u00a9 CNPJ: 41.160.725\/0001-24<\/p><p>Desenvolvido por Ag\u00eancia Code4U &#8211; Todos os direitos reservados.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A maioria dos empreendedores brasileiros tem um neg\u00f3cio que funciona, mas poucos t\u00eam um neg\u00f3cio que cresce.<br \/>\nParece que estou falando a mesma coisa, mas n\u00e3o estou.<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"closed","ping_status":"","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocio"],"_links":{"self":[{"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":7,"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":106,"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions\/106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mktparamaiores.com.br\/blog\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}